I wanted to rent a movie.
iTunes asks me for my password (it is very awkward to type; the password shows only last letter so the process is irritating and error prone). I finally managed to enter it.
Then it sends a code to my iPhone and tells me to enter it.
This was easier as the entire code shows as I type it. Once I entered it, it sends me back to "enter password" screen, and the irritating game starts, again.
I repeated it several times, with the same result.
Product or Service Mentioned: Apple Itunes Mobile Application.
Reason of review: Can't download/watch movie.
Monetary Loss: $50.
Preferred solution: Let the company propose a solution.
Apple Cons: User unfriendly design.